Anmum Essential Gold Reframes Screen Time in New Child-Focused Campaign
“It’s just amazing how quickly kids in the digital age can get around devices. So instead of portraying digital devices as the enemy, we created a story where the device itself became the tool for a child’s creative problem solving,” said Donevan Chew, Chief Creative Officer of Havas Malaysia.
Branding in Asia
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Updated 6h ago
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