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LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to reach target audiences (Lara O'Reilly/Business Insider)

Lara O'Reilly / Business Insider : LinkedIn signs The Trade Desk as its first DSP partner for connected TV ads, allowing ad buyers to layer in LinkedIn data to reach target audiences — Follow Lara O'Reilly ... - LinkedIn wants to help B2B advertisers reach key businesspeople as they watch TV.

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