Walmart, Vizio combining content, product placement

Walmart and its newly acquired company Vizio are working to bring TV viewers premium content integrated with product placement, Walmart said Tuesday. Viewers can use a single account login to Walmart's onn TVs powered by Vizio and new Vizio TVs to use their Walmart account to access Smart TV features. "

The new, streamlined login simplifies setup while establishing a secure identity framework across devices, connecting streaming engagement directly with retail integration," Walmart said. The Bentonville-based retailer said these integrations are designed to respect consumer choice and privacy, using collected data in ways compliant with viewers' permission. Courtney Naudo, Walmart's senior vice president of business integration and planning, said that "by unifying account access, we're creating a seamless experience across screens while laying the groundwork for deeper integration between retail and entertainment.”

Walmart and Vizio are "redefining how brands show up in premium content environments," Walmart said. A product placement project they're working on will pair L'Oreal with a global content partner. — Serenah McKay Initiative to highlight state's energy future Arkansas Energy Week, highlighting "how energy powers Arkansas's economy, communities, workforce and future," is scheduled for the week of April 5. The initiative is in its first year and will primarily be virtual with potential for more hands-on events in further years, a news release said. ”

We launched Arkansas Energy Week as part of a broader commitment by Arkansas Advanced Energy to drive a more informed, solutions-oriented conversation about our state's energy future," Executive Director Lauren Waldrip said in the release. ”

Our goal is to highlight and amplify the positive stories shaping Arkansas's energy landscape across news outlets and social platforms." Each day of the initiative will have its own individual topic. Alongside the weeklong initiative, Arkansas Advanced Energy has created a free resource library for Arkansans to learn more about the state's energy landscape.

More information is available at the Arkansas Advanced Energy Association website. — Sydney Sasser State index up 9.28 to close at 1,013.29 The Arkansas Index, a price-weighted index that tracks the largest public companies based in the state, closed Tuesday at 1,013.29, up 9.28 points. "

Stocks gave up some of yesterday's rally on Tuesday as investors weigh the comments from President Trump regarding events and possible discussions with Iran," said Chris Harkins, managing director at Raymond James & Associates. The index was developed by Bloomberg News and the Arkansas Democrat-Gazette with a base value of 100 as of Dec. 30, 1997.