Meta testing subscription tier for Instagram

BERLIN, GERMANY – SEPTEMBER 27: In this photo illustration the logo of Instagram is displayed on a smartphone on September 27, 2016 in Berlin, Germany. (Photo Illustration by Thomas Trutschel/Photothek via Getty Images)

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March 30, 2026

Meta testing subscription tier for Instagram

SAN FRANCISCO, United States (AFP) — Instagram is testing a pay tier that offers features including letting subscribers discreetly view “Story” posts that normally vanish after 24 hours, Meta told AFP on Monday, confirming a report by news website TechCrunch.

Paying users will also get more control over which accounts are permitted to see photos or videos they share in Story posts on the popular social network.

The new tier is being tested in “a few countries worldwide,” a spokesperson said, without providing further details.

According to TechCrunch, they include Japan, Mexico and the Philippines, with subscription prices hovering around $2 per month.

Meta launched ad-free, paid versions of Facebook and Instagram in the United Kingdom last year to comply with legislation there.

Social media platforms Snapchat and X have offered a paid premium version for several years.

Snapchat’s parent company Snap, recently reported having more than 25 million subscribers to its premium tier and being on pace for $1 billion in annual revenue.

Content creators at Instagram already have the ability to charge fans for access to exclusive content.