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Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do something

Frito-Lay’s pandemic-era price hikes cost PepsiCo $50 billion in market value.

fortune.com

via fortune.com

April 7, 2026 | 8:02 PM UTCUpdated 2h ago

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Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do something

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